LOOKBOOK PREVIEW. ‘Project Pram’

Model: @siuhei_dd
@hettieshaw
@gicolagrossi
@twoweeksandyou

Designer: @joechengstudio

From the disfigured bodies of the nuclear power plant disaster of Chernobyl 1986, i found beauty in disintegration. I started deconstructing a baby carrier (pram) which resulted in a series of experiments using its inner foam padding. This deconstruction continues with an investigation on an easily-torn t-shirt prop. Through an imitation of the wear and tear, the highly fragile garment inspired the jersey aspect of the collection. Taking reference from the artist Lygia Clark, famous for her Obra Mole (1964), the collection focuses on creating a soft sculptural look with a juxtaposition of the ‘hard’ padded garments against the ‘soft’ jersey drapes. The theme of contrast is further seen in the prints created for the drapes.

By experimenting with light and shadow, engineering the prints specifically to  emphasise the shadows in the cowl drapes, depths of bright tones are revealed when in motion. This colour palette reflects better days ahead, coming out of the disaster, wishful in injecting a ray of brightness in the doom and gloom. “

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